How to write a business plan for an EU grant, step by step
A good business plan is not a formality, but the basis for evaluating the application and managing the project. We show what it consists of and what to watch for.
A business plan for an EU grant is assessed by an institution expert who does not know your company. The document must therefore state plainly, in several places: what you do, for whom, what the outcome is and why the numbers add up. Below is a structure that works in most competitions.
Executive summary
Start with a concise description: what you do, what problem you solve and what the planned result is. This is the first thing the assessor reads, so it should be self-contained and specific.
Project and innovation description
Describe the product or investment, its degree of novelty and its advantage over solutions on the market. Where possible, refer to data and sources.
Market and competition analysis
Show the market size, customers and competitors. Assessors look for evidence that demand exists and that the company knows its environment.
Financial plan
The most important part: revenue and cost forecasts, capital expenditure, sources of financing and indicators. Include scenarios and a sensitivity analysis; this makes the plan more credible in the eyes of the institution.
Risk analysis
List the real risks of the project and how to mitigate them. Awareness of risk is a sign of maturity, not a weakness of the application.
If you would like an experienced team to prepare your business plan, book a free consultation. We will assess your project’s chances and point you to the right call.